In the fast-paced world of construction, technology is not just a luxury—it’s a necessity. Yet, despite its potential to streamline processes and enhance productivity, technology adoption often faces resistance. This resistance typically stems from a lack of understanding and communication.
At Dee Cramer, innovation leaders have learned that the key to overcoming these challenges lies in one simple word: “why.”
The Importance of Communication
When introducing new technology, it’s crucial to communicate its purpose and benefits clearly and repeatedly.
“We have to communicate the why more than once as we’re leading up to the onboarding and training,” said Marcus Ebenhoeh, BIM manager for Dee Cramer, in a recent podcast discussion.
Focusing on the “why” helps ensure that the team understands the value of the technology, which leads to full adoption. This collective buy-in is when the real magic happens—everyone starts to see the benefits, and the technology becomes a tool for empowerment rather than a burden.
The Value of Technology Champions
To facilitate technology adoption, it is crucial to involve technology champions within user groups.
“When you have power users or people who are championing the implementation of a technology within a work group, having them lead that charge with the people they work together with day to day is a strategy that we’ve found a lot of success in,” says Steve Hunt, VP preconstruction for Dee Cramer.
Dee Cramer also organizes lunch and learns as an informal platform to introduce new technologies. These sessions encourage open discussions and reduce apprehension.
The Benefit of Enthusiasm
By focusing on the “why” and fostering a supportive learning environment, organizations can transform resistance into enthusiasm. This approach not only ensures full adoption but also empowers teams to leverage technology effectively, driving innovation and success in construction projects.
To learn more, connect with a Leica Geosystems building construction specialist.
